Marketing department

We attend a selection of international travel trade fairs, workshops, roadtrips and other events in cooperation with Innovation Norway and our cooperating partners. We also produce and distribute the official printed material for Oslo: The Oslo Guide, the official Oslo Tourist Map and a Norwegian Tourist Map, What's on, The Oslo Pass city card and booklet as well as a wide variety of reports and presentations. 

The department hosts a number of familiarization trips and press trips every year, mostly in cooperation with Innovation Norway. In addition, we offer public relations services in general.

Our department has dedicated coordinators and project managers for the individual markets, projects and products:

About VisitOSLO

VisitOSLO is the official marketing organization for Oslo and the surrounding regions. Our shareholders and cooperating partners are local, regional and national companies operating within travel, tourism and transportation.

Our Goals

• Contribute to increase the number of visitors to the Oslo region enabling our shareholders and partners to achieve a higher turnover
• Provide a professional information and hospitality function in cooperation with the Oslo Municipality
• Promote the importance of the tourist industry motivating the public authorities for continuous support
• Strive towards quality and ethical awareness in all we do

Our Strategies

• Conduct general sales and marketing activities on both the domestic and international markets
• Give priority to activities towards the most profitable markets and segments
• Co-ordinate marketing activities with Innovation Norway and other partners
• Increase accessibility to the Oslo region through suitable sales products and information
• Contribute towards self-financing through commercial projects
• Be the technological leader within our area of activity

Our key target markets

• The holiday and leisure market, including cruise in Norway, Scandinavia, Europe, Russia, USA, Japan, China and Thailand
• The international meetings- and convention market
• The international travel media
• The international travel trade

Our Services
Our services to relevant travel media and travel trade include:

• The official Oslo Guide in 6 languages and the official Oslo Tourist Map
• The VIP Oslo Pass including free entrance to museums and attractions, public transportation and parking, as well as discounted and free sightseeing, restaurants, car rental and more
• Image gallery for editorial purposes
• Accreditation and photo permits for press and media
• Coordination of relevant press and media visits
• Site inspections for congress and event organizers
• A comprehensive Oslo Guide in Japanese, Chinese and Russian