Norwegian brands to look out for in Oslo

Outdoor clothes from Norway 

«There is no bad weather – only bad clothing» is a Norwegian saying. Norwegians love to og hiking, and Norway is truly the best place to shop high quality hiking gear. Dress like a sporty Norwegian with one of these brands:

Bergans of Norway

Bergans of Norway has roots dating back to 1908 and is intrinsically linked with Norwegian traditions. The brand carries colourful outdoor cloths for adults as well as for children, and most Norwegian households have one or more items from Bergans of Norway hanging in their closets.

Flagship store: Kronprinsesse Märthas plass 1, 0160 Oslo

Norrøna

Norrøna specialises in his and hers Norwegian clothing for all kinds of weather. Norrønna is very popular throughout Norway, and many Norwegians wear their Norrøna jackets both at work and on mountain hikes. The brand has grown to become akin to a status symbol for mountain-savvy Norwegians, and could be compared to Patagonia and Arc’teryx.

Flagship store: Akersgata 30, 0158 Oslo

Amundsen Sports

Amundsen is a relatively new outdoor clothing brand established in 2009, but quickly gained popularity, especially in the Oslo area. Today, it is nearly impossible to walk the streets of Oslo without spotting an Osloite sporting an Amundsen garment. Especially theirdistinctive shorts have become a classic among Norwegians.

Flagship store: Underhaugsveien 28, 0354 Oslo

Get the Scandinavian style

Ironically, Norwegian fashion is more understated than Norwegian outdoor clothing. While Norwegians wear vibrant colours out in nature, their overall style leans towards a more minimalist one. But fear not – within the minimalist style, you'll also find patterns and glamour on the streets of Oslo.

Holzweiler Oslo

Do as supermodel Gigi Hadid does and dress in Holzweiler. Holzweiler has been considered one of the most influential fashion brands in Norway for years and has now made a mark internationally. At Holzweiler, you'll find a minimalistic aesthetic with clean lines. Holzweiler's warm woolen scarves and trendy college sweaters have become staples in Norway.

Flagship store: Akersgata 16, 0158 Oslo

byTiMo

byTiMo specializes in vintage-inspired dresses with flowers and lace, as well as blouses and skirts in delightful prints. Here, you'll find romantic dresses suitable for weddings, garden parties, and vacations. You can even buy vintage-inspired wedding dresses at byTiMo. During the summer months, if you look around Oslo's streets, you'll quickly spot many Norwegian women dressed in byTiMo.

Concept Store: Bogstadveien 30, 0355 Oslo

Envelope1976

If you’re after a luxurious scandinavian style, Envelope1976 is worth a visit. Here, you'll find exclusive fashion where sustainability takes center stage. The brand offers minimalist pieces such as crisp shirts and extravagantly fringed jackets. The colour palette is largely black and white. The store is located in the modern Oslobukta area, where you'll more Scandinavian shops as well as cozy cafes.

Concept Store: Operagata 75c, 0194 Oslo

Cashmere House

Centrally located in the Aker Brygge shopping centre you will find Cashmere House, an upscale boutique specialising in high-quality cashmere garments ethically sourced from cashmere sheep in Mongolia. Whether you are looking for ultra-soft and warm cardigans or scarves for yourself or that discerning family member, Cashmere House has got you covered.

Address: Lille Stranden 5, 0250 Oslo

Norwegian interior design with Scandinavian lines

Scandinavian decor has long been a global trend, and Norwegian interior design is certainly worth exploring during your visit to Norway. In Oslo, you'll find purely Norwegian interior shops, as well as stores offering interior items from all of Scandinavia.

Pur Norsk

Pur Norsk is a store dedicated to featuring products created by Norwegian designers for scandinavian homes. You may not be able to fit a Norwegian-designed armchair in your hand luggage, but the store also offers plenty of exciting decor items. Keep an eye out for trendy candleholders from Ildhane, traditional blankets from Røros Tweed, or popular doormats from Heymat that add style to the entryways of countless Scandinavian homes.

Address: Industrigata 36, 0357 Oslo

Norway Designs

This charming shop with a history dating back to 1957 is a lifestyle shop focused on Norwegian design. The shop emphasizes quality and sustainability. The selection is varied – you'll find kitchen utensils, clothing, jewelry, and interior items in the Scandinavian style.

Address: Lille Grensen 7, 0159 Oslo

Illums Bolighus

At Illums Bolighus, you will find interior design from all over Scandinavia, not just Norway. This is where stylish Osloites go to renew their homes. Wander through their large stores and get inspiration on how to bring the Scandinavian style into your own home. If you’re a fan of the clean lines of Scandinavian design, it might be difficult for you to leave Illums with an unopened wallet.

Address: Stortorvet 9, 0155 Oslo or Haakon VIIs gate 10, 0161 Oslo