VisitOSLOs strategy
VisitOSLO is the official marketing organization for Oslo and the surrounding regions. We are a non-profit organization owned by the visitor economy of Oslo.
VisitOSLO is a limited company with shareholders from the city's travel trade and commerce. Our shareholders and partners are local, regional, and national companies operating within travel, tourism, transportation, and real estate.
Our daily work revolves around promoting the Oslo brand locally, nationally, and internationally and enhancing the city's reputation as an attractive and sustainable destination, while also serving as an inspiring host for residents and visitors.
Our vision:
Together, we create the most attractive destination in the world
Mission
VisitOSLO intends to be central in ensuring that the visitor economy within the destination of Oslo will increase its value creation by enabling access to a more sustainable customer base.
To achieve this, we will actively work towards building the Oslo brand as an attractive destination and provide visitors with the information and inspiration they need for an optimal stay.
Furthermore, we will proactively strive to secure broad political support for a sustainable development of the visitor economy at the destination.
Key strategic objectives
1. Promoting the Oslo brand as an attractive destination for visitors
Strategic objective
VisitOSLO will be able to document that we implement and contribute to marketing activities that increase interest in Oslo as a destination among visitors that are attractive to the visitor economy.
2. Promoting the Oslo brand as an attractive destination for business decision makers
Strategic objective
VisitOSLO will be able to document that our efforts result in an increased level of interest in Oslo and a strengthened position as a preferred choice for professional decision makers.
3. Facilitating an optimal stay for visitors
Strategic objective
VisitOSLO will be the destination's preferred hospitality provider, both for the City of Oslo, the actors within the visitor economy and for the majority of visitors.
4. Influencing the development of Oslo’s visitor economy towards sustainability
Strategic objective
VisitOSLO will be perceived as an essential contributor in all pivotal processes pertaining to/related to the development of the visitor economy in Oslo.
Click here to download our strategy.