Is it even a city?

LATEST

AdWeek - USA - 15 Campaigns Creatives Predict Will Win at Cannes Lions 2025

Style Magazine, Corriere della Sera - Italy - Oslo: i motivi per pianificare un viaggio

KOM24 - Norway - Seks norske nominasjoner til «Internett-Oscar» (subscription)

Design Week - UK - “Is place branding the toughest creative task?”

VML - USA - Insight | Humble branding

Bigumigu (blog) - Turkey - Visit Oslo’nun ‘Ben Olsam Gelmezdim’ Temalı Tanıtım Filmi

Fast Company - USA - The 10 best ads of 2024 (plus, one that’s really bad)

Famous Campaigns - UK - The top 50 creative brand marketing campaigns of 2024

Ad Age - USA - The Best Ads of 2024 (subscription)

ALL ARTICLES

UK

Design Week - UK - “Is place branding the toughest creative task?”

ELLE - UK - The Best Places To Travel In 2025

Famous Campaigns - UK - The top 50 creative brand marketing campaigns of 2024

The Sun - UK - Quirky European city named ‘place to visit in 2025’ – with cheap flights and incredibly beautiful locals

Contagious - UK - Insight & Strategy: Is it Even a City? (subscription)

The Telegraph - UK - The rise of the ‘coolcation’ – and why it’s already annoying the locals (subscription)

BBC - UK - How a viral ad campaign is teaching us to 'life-see', not sightsee

Little Black Book - UK - ‘Is It Even a City’? Asks VisitOSLO with Dry, Irreverent Charm

Globetrender - UK - Visit Oslo Advert Goes Viral

CMW (Conference & Meetings World) - UK - Is it even a city? – VisitOSLO’s different approach to showcasing Norway

The Guardian - UK - Come to Oslo – it’s rubbish! Is this the world’s most modest tourist campaign?

Monocle radio - UK - Norway’s grumpy tourism campaign

The Independent - UK - ‘Oslo is rubbish – don’t come here!’ The sarcastic tourism advert that’s going viral

Creative Salon - UK - How To Sell A Country? New Tourism Ads Are Redefining Destination Marketing

The Goods - UK - Here’s How Visit Oslo’s “Is It Even a City” Campaign Drove Engagement Across Meta and TikTok (subscription)

Creative Review - UK - Visit Oslo takes a deadpan approach to tourism

Creative Bloq - UK - Oslo’s sarcastic tourism ad breaks every marketing rule (and it’s perfect)

The Drum - UK - Ad of the Day: Oslo’s red flags laid bare in anti-advertising style tourism spot

Famous Campaigns - UK - Oslo – is it even a city? by Visit Oslo

Shots - UK - Visit Oslo's latest spokesperson is not a fan of the city...


USA

AdWeek - USA - 15 Campaigns Creatives Predict Will Win at Cannes Lions 2025

VML - USA - Insight | Humble branding

Fast Company - USA - The 10 best ads of 2024 (plus, one that’s really bad)

AdWeek - USA - Hidden Gems: The 13 Best Ads of 2024 That You Haven't Seen

Ad Age - USA - The Best Ads of 2024 (subscription)

Ad Age - USA - Oslo's grumpiest resident warns you not to visit in hilarious tourism campaign (subscription)

Fortune - USA - A national park ranked among the most disappointing tourist sites uses bad reviews to lure visitors – ’A world of regret awaits’

ABC4 - USA - Good Things Utah: Oslo drops the most sarcastic tourism ad we’ve ever seen

AFAR - USA - This Scandinavian City Just Won the Internet with Its Hilarious New Tourism Ad

Business Insider - USA - Oslo could become a top travel destination after an unconventional but hilarious tourism ad goes viral

NPR (National Public Radio) - USA - Oslo's tourism ads are taking an unconventional route

MediaPost - USA - 'Visit Oslo,' A Hilarious New Anti-Ad, Advises Us Not To Come

Muse by Clio - USA - Oslo Tourism Ad Is a Deadpan Trip—and an Instant Classic

Thrillist - USA - Oslo Just Dropped the Most Sarcastic Tourism Ad We've Ever Seen

Adweek - USA - Visit Oslo's Ad Uses Reverse Psychology to Entice Tourists

Fast Company - USA - Oslo’s brilliant new tourism ad is enticing visitors by telling them not to come

Skift - USA - Visit Oslo’s Ironic New Ad Goes Viral Asking: ‘Is it Even a City?’

NORWAY

KOM24 - Norway - Seks norske nominasjoner til «Internett-Oscar» (subscription)

Daily Scandinavian - Norway - Never Visit Oslo, Norway

Dagbladet - Norway - Oslo-reklame går viralt: Hvem er egentlig Halfdan?

Nettavisen - Norway - Derfor gikk dette «mesterverket» viralt (subscription)

VG TV - Norway - Reklamefilm for Oslo: Sett over 1,3 millioner ganger på TikTok

Aftenposten - Norway - Antireklame for Oslo tar internett med storm

Avisa Oslo - Norway - Bildene fra Oslo tar fullstendig av: «Beste jeg har sett på flere år»

MSN - Norway - Gjør narr av Oslo: – Dette er helt hinsides

Klar Tale - Norway - Reklamen fra Oslo sprer seg over hele verden

Subjekt - Norway - Fraråder folk å dra til Oslo. Nå går reklamen viralt (subscription)

Kreativt Forum - Norway - «Er det en by engang …?»: Selvironisk Visit Oslo-reklame går viralt

Kampanje - Norway - Oslo-reklame får internasjonal heder: - En mesterklasse

OTHER

Business Insider - Germany - Dieses Oslo-Werbevideo ging viral: Warum die Hauptstadt Norwegens jetzt zum Top-Reiseziel werden könnte, laut eines Experten

fvw | TravelTalk - Germany - Fundstück: Ist Oslo überhaupt eine Stadt?

BusinessPortal Norwegen - Germany - Anti-Werbung für norwegische Hauptstadt: Ich würde hier nicht herkommen

W&V - Germany - Wieso Oslo mit einer Negativwerbung viral geht (subscription)

Neue Osnabrücker Zeitung - Germany - „Würde hier nicht herkommen“: Oslo gelingt viraler Hit mit Anti-Werbespot

Norvège-fr.com - France - « Ne Venez Pas Ici » : La Nouvelle Campagne de Visit Oslo Devient Virale

Creapills - France - La ville d’Oslo signe la meilleure campagne touristique de l’année

Style Magazine, Corriere della Sera - Italy - Oslo: i motivi per pianificare un viaggio

Arttribune - Italy - Il geniale spot turistico di Oslo: “Ecco tutti i motivi per non venire qui”

Corriere della Sera (CorriereTv) - Italy - «Possiamo davvero definirla una città?», lo spot per promuovere il turismo a Oslo

Il Post - Italy - La pubblicità di promozione turistica di Oslo che elenca i “problemi” della città

Inside Marketing - Italy - La nuova campagna di Visit Oslo è un ottimo esempio di marketing turistico "all'inverso"

Rodi.nl Den Helder - Netherlands - Geniaal: Den Helder komt met eigen versie van virale ‘Visit Oslo’ video

Tages-Anzeiger - Switzerland - «Ich würde nicht hierher kommen» – Oslo entzückt mit neuer Werbung das Internet

Travel tomorrow - Belgium - Oslo’s new ingenious tourism ad tells travellers not to visit

Bigumigu (blog) - Turkey - Visit Oslo’nun ‘Ben Olsam Gelmezdim’ Temalı Tanıtım Filmi

Kongres Magazine - Slovenia - VisitOSLO’s new campaign highlighting Oslo’s revitalization goes viral

Money Review - Greece - «Μην έρθετε» – Το Όσλο παραδίδει μαθήματα marketing και μπαίνει στον τουριστικό χάρτη

Index.hr - Croatia - Najskromnija turistička reklama ikad: "Dođite u Oslo, bezveze je"

Drive - Hungary - Város ez egyáltalán? – „Lehangoló" imázsvideóban szapulják Oslót

IgényesFérfi - Hungary - Így várost még biztosan nem próbáltak népszerűsíteni

Hotelarz - Poland - Reklama hotelu Elements podbija internet

Intrepid Travel - Australia - Not Hot List 2025 (Oslo #10)

Karryon - Australia - “I wouldn’t come here, to be honest,” Visit Oslo's sarcastic pushback goes viral

News.co.au - Australia - ‘I wouldn’t come here’: Oslo’s odd tourism ad goes viral

Travel Weekly - Australia - Oslo – Is it even a city? Norways hilarious new tourism campaign tells travellers not to come

Stuff - New Zealand - 'I wouldn’t come here': Visit Oslo tourism advert being hailed one of the best ever

The New Zealand Herald - Visit Oslo tourism advert goes viral as travellers rave about refreshing angle

Madtimes - South Korea - [해외 크리에이티브] "나는 여기 오지 않을꺼야"

Nusantara Post - Indonesia - Oslo Bisa Jadi Tujuan Wisata Utama Setelah Iklan Tak Konvensional Menjadi Viral

Travel Daily Media - Singapore - From Humor to Hits: How new tourism ads like VisitOSLO’s are redefining destination marketing